Build a sustainable content calendar for your business or brand. Set your channels, posting frequency, and content mix to get a weekly schedule, content batching plan, and ideas framework.
Your Details
5 posts/week on Linkedin for My Business
20 posts/month · 60 min/post · 5 hrs/week · Goal: awareness
Posts per Week
5
Monthly Posts
20
Time per Post
~60 min
Weekly Time
5 hrs
Primary Channel
Content Goal
Awareness
First week — post every day as planned
Week 1
First month — 20+ posts published
Month 1
First piece of content to 10× average engagement
Month 2
90 days consistent — audience recognises you
Month 3
| Period | Focus | Tasks | Notes |
|---|---|---|---|
| Monday | Planning & batching | Plan this week's 5 posts · write captions · schedule | 60 min per post = 180 min today |
| Tuesday | Create visual content | Design images, record videos, create carousels | Batch create — 2–3 pieces at once |
| Wednesday | Engagement | Reply to all comments · engage with target audience · comment on 10 posts | 30 min engagement beats 1 new post |
| Thursday | Create written content | Write blog post, newsletter, or LinkedIn articles | Repurpose into social posts |
| Friday | Review & analyse | Review this week's performance · note what worked · plan next week | Data informs next week's content mix |
Consistency beats frequency. Posting 3× per week for a year beats posting 10× per week for a month.
60 minutes per post is good for quality content.
Repurpose ruthlessly: one good piece of content should become 5 social posts, an email, and a story.
The awareness goal means your best-performing content type is Educational / how-to content.
Engage as much as you create — 30 minutes commenting in your niche drives more growth than one extra post.
Your Next Actions
“The best time to plant a tree was 20 years ago. The second best time is now.”
— Chinese Proverb
Wisdom & Inspiration